All tiles, surfaces and murals should be laid out prior to installation to prepare you for the look & feel (mood) spacing and fit. 

DO NOT commence installation without unpacking, checking colours and laying out all the tiles (on a template if necessary).  Returns cannot be accepted once tiles have been installed as noted in returns policy.


Read the documentation if included – plan the installation – think twice, work once.

Because our tiles are hand-crafted, the time you take for prep and placement will greatly impact the finished result. We suggest meticulously planning your layout, pre-sorting the tiles by size, shape, texture and color variation, and strategically blending.

And remember, zero tile installations look good before grouting! Grout is the glue that pulls the entire installation together — make sure you choose the right color.


Size and length: Our tile shrinks about 12% in the production process. The “about” means it’s not an exact science and variation in length and distortion can occur. You can expect variation, especially on longer tiles. Planning for some variation (appr 2.5%) is the key to a beautiful installation. Pre-sort your tiles by color and size so you can distribute the range of variation throughout the installation.

Gloss vs Matt: During firing of the tiles hot-spots in the kiln can melt the glaze more in some areas to create a more glossy appearance on some pieces.  


Crazing is hairline cracks that form in the glaze and not in the clay. This is a natural occurrence in hand-made ceramic pieces and can be expected to appear over time (weeks to years) as the internal stresses settle. 

Lengthwise Bowing & Surface Undulation

Clay is an elastic material. If you force an elastic material into a mold or extrude it, it will attempt to regain its original shape as it moves through the production process. For this reason, you can expect your tile to have what we deem to be an acceptable amount of lengthwise bowing or lateral distortion especially in our longer shapes.

Surface undulation can occur in our tiles for the same reason that bowing occurs. Undulation can be anything from a slightly raised corner or edge to undulation across the entire surface. First, look at the positive. Surface undulation gives the light more surface area to play on, which means your installation becomes even more incredible (even with all-white tiles). To get a level surface, use a deeper comb of thinset so you've got room to set certain tiles deeper than others.

Installing process

Unpack and mix the tiles within a drawn template of the walls on the floor or on top of trestle and wooden decking boards. If you have received any diagrams from us - please view and study them.

The tiles will have varying grout spaces – the aim is 5mm as the average over the total distance. Do the tiling of back walls first and the sidewalls last.

The laying of handmade tiles will take longer.

Due to inherent characteristics of handcrafted ceramic products, certain tolerances as to size, colour and shade variations are normal. PLACE AND POSITION TILES BY EYE AND DO NOT RELY ON SPACERS FOR CORRECT POSITIONING.

Cutting of tiles

A fixed bed tile cutter with continuous water on the blade has to be used when cutting the tiles.

Use of Spacers

The tiles will have varying grout spaces – the aim is 5mm as the average over the total distance.

Cut strips approximately 2cm wide x 2cm long from hard corrugated carton or plastic of varying thickness and use these as spacers to assist in aligning tiles. The thickness of the cardboard/plastic will be the width of the grout. I suggest cutting spacers from different thickness of cardboard.


VEELVLAK Signature Surfaces are all high fired stoneware products and therefore adhesive specified for vitrified ceramics and/or porcelain will be required.


Adding sealers to grout is advisable.

Due to all our tiles being vitrified no sealers will be required. However, the unglazed but vitrified parts can be sealed with, for example, TFC Invincible Porcelain Sealer. This will not change the colour.

Installation in pools

Use a reputable and experienced pool contractor.

General installation tips

For our porcelain & stoneware handmade, pressed, hand-cut, extruded, moulded and/or hand manipulated tile surfaces:

Main Characteristics that may be applicable to your order:

● Tile Size: Approximate (view your image and read description)
● Thickness: Approximate (view your image and read description)
● Shape: Square, rectangular, relief, 3D, shaped, etc. and are reasonably precise or Wabi-Sabi editions (view your image and read description)